Choose San Antonio, a nonprofit co-founded by Group 42 Vice President of Corporate Development Eric Bell and Lightning Jar Chief Strategist Kevin Peckham, completed its inaugural activation at SXSW Interactive March 11-16, 2016.
The organization's mission to promote San Antonio to the world came to life at "Casa San Antonio," through official programming and special events.
Choose San Antonio also showcased the City's lifestyle amenities, culture creators, and unique culture at the SXSW Trade Show.
Read more: "San Antonio Shows Off its Techy Icehouse at SXSW"
Group 42's top-level sponsorship of Choose San Antonio allowed the group to execute an event-based marketing campaign aimed at educating global audiences that San Antonio is a world-class city with a tremendous quality of life and the resources that many entrepreneurs, technologists and creatives seek.
"Through cultural storytelling, event marketing, advertising, media partnerships, and other modern promotional tactics, we hope to accelerate a national and international awakening to San Antonio," said Eric Bell.