Choose San Antonio's Inaugural SXSW Interactive Activation a Success

SXSW Interactive 2016 attendees wait for a sold-out panel discussion at Casa San Antonio

SXSW Interactive 2016 attendees wait for a sold-out panel discussion at Casa San Antonio

Choose San Antonio, a nonprofit co-founded by Group 42 Vice President of Corporate Development Eric Bell and Lightning Jar Chief Strategist Kevin Peckham, completed its inaugural activation at SXSW Interactive March 11-16, 2016.

Read more: "New group’s mission: Convince more creative talent to move to San Antonio"

The organization's mission to promote San Antonio to the world came to life at "Casa San Antonio," through official programming and special events. 

Read more: "Tacos, Technology, & Taking Initiative: Day One at #SATXatSXSW"

Choose San Antonio also showcased the City's lifestyle amenities, culture creators, and unique culture at the SXSW Trade Show.

Read more: "San Antonio Shows Off its Techy Icehouse at SXSW"

Visitors from around the world stop by San Antonio's "ice house" in the SXSw trade show for a taste of life in the city

Visitors from around the world stop by San Antonio's "ice house" in the SXSw trade show for a taste of life in the city

Group 42's top-level sponsorship of Choose San Antonio allowed the group to execute an event-based marketing campaign aimed at educating global audiences that San Antonio is a world-class city with a tremendous quality of life and the resources that many entrepreneurs, technologists and creatives seek.

Video: "San Antonio contingent looking to sell SA at SXSW"

"Through cultural storytelling, event marketing, advertising, media partnerships, and other modern promotional tactics, we hope to accelerate a national and international awakening to San Antonio," said Eric Bell.